International beta

BETA International, the premier event for the equestrian trade industry, is already generating excitement for its 2025 show following a strong onsite rebooking of 92% at this year’s event. Exhibitors have clearly demonstrated their confidence in BETA International’s future with Raccoon Media Group and the new vision for the show’s growth.

The 2025 event will return to its roots at Hall 2, NEC Birmingham on 28 – 29 September 2025.

This shift is in response to exhibitor feedback highlighting the NEC’s accessibility by road, rail, and air, which benefits both national and international exhibitors and attendees.

Now under Raccoon Media Group’s ownership, an experienced global event organiser, BETA International 2025 will benefit from Raccoon’s industry insight in mobilising passion-led B2C and B2B communities.

The strategic date alteration also positions the show later in September, away from other major early-month events, ensuring a dedicated timeframe that caters specifically to the equestrian community.

“BETA International 2025 aims to deliver a new era of growth t