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One Week Love (Singapore Reality Dating Show)
One Week Love is a 10-episode reality dating show produced by TheSmartLocal that was officially premiered on YouTube on 18 October 2022.[1] The premise of the show puts nine attractive singles under one roof for a span of one week to see if the individuals can find love.[1] The show was directed and produced by TheSmartLocal, with the company’s founder, Bryan Choo, as the executive producer.
The show was also done in partnership with brands, some of them being Lyf@Funan, HipVan and Meadows.[1]
In the context of the show, Bryan also revealed the following:
“Clients are looking for novel ways to engage with consumers as readers these days are desensitised to the typical advertisement.
It’s all about being creative to have your work stand out, and this can be quite costly. We feel apart from being a dating show with a great concept, One Week Love is also a one-of-a-kind product and we’re glad so many brands have come on board for our first season.
We’ve gotten them amazing ROI to their core audiences
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